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Ari Akseli from Kesko Food

Ari Akseli, former Senior Vice President of Kesko Food and present CEO of KCM-Anttila which is part of Kesko, a Finland-based retailing giant, explains how Analyse² helped Kesko Food start building store-level assortments, resulting in various benefits. With the help of Analyse², Kesko Food´s gross margins increased by one percent and its sales by five percent, yielding over 40 million euros of yearly benefit.

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