With A² Assortment Planning, DeBORLA aims to better match the assortment with customers’ preferences.
DeBORLA is a Portuguese non-food retailer with a turnover of 55M€, an online channel and 34 stores across Portugal. They are specialized in home and living at an excellent value for money, with vast offering of over 40 000 SKUs. Being an accessible retailer that aims to cater different needs and match with different tastes, managing store-level assortment efficiently is crucial for business.
With the A² solutions, DeBORLA aims to make more accurate assortment decisions and be prepared to manage their growing business and increasing number of stores. A² Assortment Planning will provide the tools for managing the assortment to best match with the shopper demand and available space in their stores. Within the platform they will also be able to manage their pricing strategies using the A² Pricing add-on.
A² Assortment Planning will provide the tools for managing the assortment to best match with the shopper demand and available space in their stores
In addition to enhancing the efficiency in assortment management and scaling the business, DeBORLA also wishes to be able to grow without always needing to increase the size of team but allowing its personnel to focus on the core business and customer needs.