Do you know what else your customers buy?
To better understand, what your products and brand mean to your shoppers, you need to know what are those products that your consumers buy, when they are not buying your product. Do they go for a randomly chosen similar product, a product that serves the same use purpose but is otherwise completely different product or is a novelty product slowly taking over?
By digging deeper to your shoppers’ behavior, you can get a better understanding of how loyal your customers are compared to your competitors’ customers. You can build a reliable picture your products’ role respect to the other products within the store assortment, see which products are competing with each other and also discover gaps and opportunities in the product offering.
Analyse² Category Analytics Shoppers helps you to deep-dive into shoppers’ profiles and shopper behavior. The product and brand level cross-shopping reports are developed in order to provide reliable information about different brands’ shopper profiles and how brands relate to each other. You are also able to see if certain products form a cluster. These reports help you when you want to know how your product and brand strategies are performing on a customer level: are you able to cater your shoppers’ needs with your offering and keep them loyal to your brand.
These reports help you also when you want to know how your product and brand strategy is performing on a customer level: are you able to cater your shoppers’ needs with your offering and keep them loyal to your brand.
The percentages in the cross-shopping report describe how big share of the shoppers who buy product A have also bought product B on another time. For example, high percentage between same brands’ different products stand for high brand loyalty. In case of new product launches, you can discover which products’ shoppers are the first ones trying out the novelty product.
Analyse² Category Analytics helps you to build better shopper understanding. Solution’s different modules help you to understand different shopper needs, shoppers’ behavior and the role of brands and individual products. Shoppers module is the answer, when you want to know what your shoppers buy when they are not buying your products whereas Basket helps you to gain deeper understanding of the content, value and product correlations of a single shopping basket.
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