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Portuguese retail chain DeBORLA prepares for growth with Analyse² Assortment Planning solution

  With A² Assortment Planning, DeBORLA aims to better match the assortment with customers’ preferences. DeBORLA is a Portuguese non-food retailer with a turnover of 55M€, an o...



Employee Stories – Satu, Software Team Lead

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? I’m probably pushing a car shaped shopping trolley with a kid in it. W...



Customer Case Östenssons

Customer case Östenssons Centralized assortment planning and pricing strategy increased efficiency and brought significant growth to sales and gross margin With the help of Analyse² Assort...



New release of Analyse² Planning tools with the main focus on campaign overview and markdown follow-up

The latest updates to Analyse² Planning tools are enhancing clarity and bringing new markdown follow-up features which make it easier to stay up to date of your stock levels, sales, margins ...



Promotions, the powerful tool for creating an impact that too often underdelivers

Majority of retailers run thousands of promotions a year and promotional planning takes the lion’s share of retailer’s resources compared to other core activities. Yet, only a small percenta...



Seamless integration in the centre of our product development

For us at Analyse², an essential part of our product development is seamless integration. Our A² solutions translate retailer’s data into forecasts, recommended actions and provide tools for...



New release of Analyse² Planning tools available

More efficiency to seasonal product management and in-season assortment decisions   A new release of Analyse² Planning tools has been launched and in this release we focus on making it easi...



New website launched for Finnish suppliers

We have just launched a new website that goes deeper into the solutions and benefits we can deliver to Finnish suppliers. Take a look! Better business for Kesko and their suppliers In the ...



Incrementality Part III: Substitution matrix & more

Our 2 previous posts (intro and part II) include an introduction to the 3-part incrementality series and the second example use case. Those two use cases we mentioned in our previous posts a...



Incrementality Part II: Removing products with lowest sales

Retailers are pretty good with the usual approach we mentioned in the first blog post of this series. Although incrementality has a significant impact on the results – research results with ...