Services for Finnish Suppliers >
Services for Estonian Suppliers >

Have a read

Latest from our blog



Promotions, the powerful tool for creating an impact that too often underdelivers

Majority of retailers run thousands of promotions a year and promotional planning takes the lion’s share of retailer’s resources compared to other core activities. Yet, only a small percenta...



Seamless integration in the centre of our product development

For us at Analyse², an essential part of our product development is seamless integration. Our A² solutions translate retailer’s data into forecasts, recommended actions and provide tools for...



New release of Analyse² Planning tools available

More efficiency to seasonal product management and in-season assortment decisions   A new release of Analyse² Planning tools has been launched and in this release we focus on making it easi...



New website launched for Finnish suppliers

We have just launched a new website that goes deeper into the solutions and benefits we can deliver to Finnish suppliers. Take a look! Better business for Kesko and their suppliers In the ...



Incrementality Part III: Substitution matrix & more

Our 2 previous posts (intro and part II) include an introduction to the 3-part incrementality series and the second example use case. Those two use cases we mentioned in our previous posts a...



Incrementality Part II: Removing products with lowest sales

Retailers are pretty good with the usual approach we mentioned in the first blog post of this series. Although incrementality has a significant impact on the results – research results with ...



Intro to Incrementality: Adding products to the Assortment

Analytics is fun. It can be especially fun when you find a method, data, or mathematical structure that reveals a treasure trove of new or improved use cases which you can then start explori...



Missing Your Keys to A Successful Product Launch?

Analyse² breakfast seminar offered keys to more successful product launches in late September. Three seminar speakers, Ville Tolvanen (CEO, Digitalist Group & Network), Sirpa Koppinen-Li...



Meet Analyse² at Tallinn FoodFare on 27.10.2017

Tallinn FoodFare (TFF) is coming again and this year TFF is celebrating its 25 year anniversary. Nowadays TFF is an internationally recognised source of trade opportunities for food related ...



Make every sales visit count!

Analyse² Regions - The tool for sales representatives released! The daily work of a sales rep in the FMCG business is to know what’s happening in the field. Together with the store owner th...