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29.8.2019

Employee Stories – Satu, Software Team Lead

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? I’m probably pushing a car shaped shopping trolley with a kid in it. W...

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7.1.2019

Customer Case Östenssons

Customer case Östenssons Centralized assortment planning and pricing strategy increased efficiency and brought significant growth to sales and gross margin With the help of Analyse² Assort...

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13.6.2018

New release of Analyse² Planning tools with the main focus on campaign overview and markdown follow-up

The latest updates to Analyse² Planning tools are enhancing clarity and bringing new markdown follow-up features which make it easier to stay up to date of your stock levels, sales, margins ...

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8.6.2018

Promotions, the powerful tool for creating an impact that too often underdelivers

Majority of retailers run thousands of promotions a year and promotional planning takes the lion’s share of retailer’s resources compared to other core activities. Yet, only a small percenta...

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11.5.2018

Seamless integration in the centre of our product development

For us at Analyse², an essential part of our product development is seamless integration. Our A² solutions translate retailer’s data into forecasts, recommended actions and provide tools for...

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29.3.2018

New release of Analyse² Planning tools available

More efficiency to seasonal product management and in-season assortment decisions   A new release of Analyse² Planning tools has been launched and in this release we focus on making it easi...

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2.3.2018

New website launched for Finnish suppliers

We have just launched a new website that goes deeper into the solutions and benefits we can deliver to Finnish suppliers. Take a look! Better business for Kesko and their suppliers In the ...

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19.1.2018

Incrementality Part III: Substitution matrix & more

Our 2 previous posts (intro and part II) include an introduction to the 3-part incrementality series and the second example use case. Those two use cases we mentioned in our previous posts a...

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2.1.2018

Incrementality Part II: Removing products with lowest sales

Retailers are pretty good with the usual approach we mentioned in the first blog post of this series. Although incrementality has a significant impact on the results – research results with ...

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12.12.2017

Intro to Incrementality: Adding products to the Assortment

Analytics is fun. It can be especially fun when you find a method, data, or mathematical structure that reveals a treasure trove of new or improved use cases which you can then start explori...