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Increase same-store sales and profit

Smart merchandising platform for retailers

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A² Assortment Planning

Increase sales, profitability and customer satisfaction with an optimal product mix

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A² Pricing

Improve profits and price image by pricing effectively

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A² Campaign Planning

Maximize returns of your promotional spend

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A² Category Analytics

Share information with your supplier partners to improve business for all parties

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Why choose us

Capabilities and Benefits

Our solution allows you to control your business with budgets and goals, offers planning workflows from macro-level to item-level assortments and from campaign calendars to individual promoted items. It collects data from your existing systems and turns them into facts, forecasts and even recommended actions to ensure your decisions on assortments, pricing and campaigns hit the target.

Increased sales and margin with better, fact-based decisions

Improved management visibility and streamlined processes

Better merchandise strategies and follow- through on execution

Correctly localized assortments and targeted promotions

Trusted by

Unilever logo

Our Customers

Serving your shoppers better brings proven value

Our customers have already taken the next step in merchandise planning with the help of our solutions. They have improved their business results and gained internal process efficiencies while ensuring that they offer what the shoppers want

Increase in gross margins

Increase in sales

More assortment variants managed with the same team

Increase in customer loyalty

Where we come in

Give merchandise planning the toolset it deserves

Retail is in the midst of a disruption. Shoppers have more information, choice and power than ever. Better merchandise and campaign planning is central to answer to this revolution, as the essential backbone of retail customer experience is created with product mix, price image and promotional activity.

Unfortunately, retailer tooling concentrates often more on late-stage process, e.g. replenishment and planograms. Planning is left with a hardly manageable mix of Excels and reporting tools. It is time to give planning the toolset it deserves and reap the benefits.

Benefits

Why choose us

Whole solution

We offer a solution that covers managing all key aspects of your shopper marketing mix: product mix, price and promotions - support included

Easy to use

We deliver practical solutions that support natural merchandising workflow

Leading analytics

Demand forecasting and decision recommendation engine for assortment, pricing and promo actions

High benefit – low cost

We bring tooling that was previously affordable only for the largest players available to a wide variety of retailers

“The assortment is not just suitable anymore, we are hitting right in the target.”

Ari Akseli

VP Grocery Division

Have a read

Latest from our blog

31 Jul 2020

A² Category Analytics and data driven approach in retailer cooperation brought fivefold increase in ice cream sales

A² Category Analytics solution and joint action planning with Analyse² help a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop to the next level. After a highly effective pilot in ice cream category, the FMCG co...

17 Apr 2020

Employee Stories – Ergo, Sales and Account Manager for Estonia

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? It has a lot of fruits and fresh vegetables, chicken and some plant-based milk. Sometimes I also buy Spanish cured meat like chorizo. I like Italian and Sp...

04 Mar 2020

Assortment classes enhance efficiency in planning and localizing store level assortments

Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. You try to make assortment decisions on chain level while balancing to meet the local needs and being ready to delist the sl...