Benefits
Increase sales, customer loyalty and market share with a fact-based campaign planning solution
Analyse² Campaign Planning is a demand creation solution that enables smooth collaboration between marketing and merchandising. Manage the big picture with campaign calendar and plan your media mix. Set the themes and goals for your campaigns and select the promoted items and pricing logic for maximum lift. Buy according to volume estimates and consider vendor funding. Analyse² Campaign Planning integrates with Analyse² Assortment Planning to ensure that buying is aligned with promotional plans.
Improve the quality of your campaign decisions with promotion analytics and reap the benefits
Higher campaign lifts
Improved management visibility and streamlined processes
Better collaboration between marketing and merchandising
More satisfied and loyal shoppers
Benefits
Efficient collaboration
Manage the big picture of your campaigns and goals. Collaborate effectively with merchandising and see status of planning and execution. Create promotions that support your goals and create the best possible sales lift.
See past promotional performance and forecast the future. Negotiate better deals with vendors avoiding over-stocking and out-of-stock. Collaborate effectively with marketing to create campaigns that succeed, identifying items and pricing strategies that work.
Enjoy the convenience of SaaS solution delivery. Minimize up-front costs and time needed for maintenance work. Analyse² Campaign Planning integrates to your infrastructure to ensure that everyday workflows can be carried out with ease.
Process
Solution for the whole process
Marketing Calendar
Manage and plan the big picture of your campaign activities to execute your marketing strategy within the constraints of your budget
Promotional planning
Plan promotions to include in your campaign. Choose correct items and pricing logic for maximum results and shopper satisfaction
Purchase plan and alignment with merchandising
Estimate needed volumes and align promotional plans with assortment and space allocations
Negotiations and vendor funding
Negotiate vendor funding and buy according to your volume estimates. Finalize item and pricing plan
Content production and store guidelines
Integrate plans to layout, publishing and space planning systems to create content and store guidelines
Execution and monitoring
Monitor and adjust execution as needed. Save the learnings for campaigns to come
Campaign and media mix planning
Manage goals, themes and media mix of your campaigns
Manage and plan the big picture of your marketing activities. Manage the mix and timing of campaigns, events and the media mix to support them. Synchronize activities in all channels and monitor progress of both planning and execution.
Define target groups, themes, offered product categories and use of media channels to each campaign. Create local variants of campaigns with offers designed to match differing shopper needs in different regions or target groups. Forecast the campaign lift and other relevant metrics for your coming campaigns.
Promotional planning
Create promotions that succeed
Create promotional offers to match goals and themes of your campaign. Choose the best items and pricing logic for maximum results and shopper satisfaction using forecasting and past performance to guide the process. Add marketing copy to accompany your product offers. Plan space allocations and inventory needs to ensure you have enough merchandise and space during promotion.
Purchase planning and negotiations
Sync with merchandising and suppliers
Keep merchandising and marketing in sync and negotiate better deals with suppliers. Estimate needed volumes and align promotional plans with assortment and space allocations. Negotiate vendor funding and buy according to your volume estimates to ensure you have correct amount of inventory for your campaign.
Monitoring and execution
Publish, see the results and learn
Integrate your promotional plans to layout, publishing and space planning systems to create content and guidelines for all medias and channels. Monitor and adjust execution as needed. Save the learnings for campaigns to come and create a feedback loop for continuous improvement.
Part of a platform that has it all
Analyse² Campaign Planning is part of a powerful retail software suite, Analyse² Merchandising Platform, that provides most relevant merchandising solutions designed to work seamlessly together.
Easy to use user interface
Built with modern web standards, our solutions have easy to use user interfaces to carry out everyday tasks. This ensures end users embrace their new tools and realize their full benefit.
Scalable cloud backend
Analyse² Merchandising Platform uses cloud technology to give you the best performance/cost ratio and scalability.
Analytics for smart decisions
Analyse² Analytics Engine provides the forecasting and optimization smarts you need to plan your product mix, pricing and campaigns. Short and long-term volume forecast, cannibalization and price elasticity, all included.
Single source of the truth
Analyse² Data Warehouse integrates to all relevant systems in your infrastructure be it PIM, ERP, SCM system, POS or something else. You can make decisions with all needed data up to date in our solutions.
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