A² CATEGORY ANALYTICS FOR RETAILERS
Share information with your supplier partners to improve business for both parties
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Benefits
Serve shoppers better together
A² Category Analytics is a retailer-supplier collaboration platform that allows retailers to share data with their supplier partners, empowering them to become true experts on their product categories. The platform fosters shared understanding of category, product, promotion and shopper insights. This allows suppliers to provide you with specific recommendations for developing your product categories, improving business for both parties.
Improve the quality of your supplier collaboration and reap the benefits
Better collaboration and smarter decisions on the shared market facts
Efficient use of suppliers’ expertize and saved time
Increased shopper satisfaction through improved shopper insight and fact-based decisions
Marketing activations that support your target shopper strategy
“Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.”
Director, Strategy & Insights
Benefits
Efficient collaboration model
Provide your supplier partners with relevant category information, shopper insights and performance metrics of past actions. Use their category expertise to improve your performance and save your time. When armed with A² Category Analytics and relevant insight, your supplier partners can make full use of their expertise to improve business for both parties: suggesting better promotional offers, recommending tactics to improve category sales, and improving success rates of product launches.
The platform
Modules to drive your performance
Our collaboration platform consist of six modules, each available for the use of
both your supplier partners and your own personnel.
Category Review
Understand current situation and discover potential within your categories
Promotion Analysis
Know which promotional activities work and which don't. Plan coming promotions accordingly
Product Launch
Track the performance of your product launch from day one and adjust actions if needed
Basket Analysis
See what items and categories are bought together and analyze shopping situations
HOW WE OPERATE
Why is Analyse² the best partner to boost your supplier collaboration?
We have a deep understanding of FMCG industry, both from the retailer and
the supplier side. We are experienced in running ecosystems and managing collaboration platforms. A great user experience is a priority for us and we
consistently receive top scores from our users. We rely on
modern technologies with full scalability.
Analyse² has over 13 years of experience in running ecosystems
and 100+ supplier customers.
Our deep understanding of both retailers and suppliers helps create
substantial business benefits through high quality insights.
Analyse² can take care of sales, training and support of the solution, minimizing retailer's efforts.
Our solution provides a unique combination of advanced analytics,
easy-to-use reports, and descriptive visuals.
Ready to learn more about our solutions for FMCG brands and retailers? Request a demo!
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