About Us

We are all about assortment planning, offering shopper-centric solutions for FMCG retailers and suppliers.

We are a privately owned company based in Finland, founded in 2004. With over 130 employees, our offices can be found in Finland, Mexico and the United States.

Our solution is based on the idea that everything in retailing starts with the shoppers: first, by understanding their needs and second, by turning those needs into facts that help create the right assortments. We enable our customers to offer their shoppers the right products in every store.     


Company milestones:

  • 2014Company's 10 Year Anniversary!
  • 2012More than 100 customers
  • 2010SELMA and Food Service
  • 2008Implementation of category management tools – Analyse² Galaxy
  • 2006Start of collaboration with KESKO
  • 2005Food market information services
  • 2004Company founded in Finland

We are quite proud of what we have achieved and we are determined to keep growing with the same enthusiasm, creating real value for our retail and supplier customers.


Hevosenkenkä 3, 02600 Espoo, Finland
Tel: +358 10 423 3040
Helpdesk: +358 10 423 3044