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Demand-driven growth solutions for the FMCG industry
Improve profitability and increase revenue by optimizing promotional activities based on shopper demand.
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Trusted by over 100 leading FMCG brands and retailers
Trade Promotion solution for FMCG Brands
Maximize the return on your trade spend
Trade promotions are a prime vehicle for growth, generating up to 60% of FMCG brands’ revenues. The caveat is that only one third of promotions are actually profitable and almost every company struggles with analyzing the effectiveness of its trade spend. A² Trade Promotion ensures your trade promotions generate profitable growth. The solution covers everything you need, from discovering the best promotion tactics to planning individual promotions that hit their target optimally.
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Solutions for FMCG retailers and supplier cooperation
Supplier ecosystem as a competitive advantage
Our complete offering for retailers includes advanced analytics solutions and a full-service package. Our insight sharing platform allows retailer to monetize their data externally and create a competitive advantage from smart supplier partners.
competitive advantage
Win by being demand-smart
Fragmented shopper demand and fierce competition
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions for the critical leverage points that determine the success in the FMCG retail value chain: the trade spend decisions of FMCG brands, the assortment decisions of retailers, and their joint category development programs.
make profitable growth challenging in a modern retail environment. Understanding shoppers and their needs is a must to succeed. We offer demand-driven solutions for the critical leverage points that determine the success in the FMCG retail value chain: the trade spend decisions of FMCG brands, the assortment decisions of retailers, and their joint category development programs.
future-proof technology
Choose smart
Effective solutions
We deliver effective and practical solutions designed and envisioned by people who have walked in your shoes. Our people have worked for FMCG brands or retailers, or have spent more than a decade developing solutions for your industry. In some cases they've done both.
Easy to use
Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers.
Leading analytics
We have offered and developed AI-based demand forecasting and decision recommendation solutions for retail since 2012.
High benefit – low cost
Modern cloud architecture means that we can now make tooling that was previously affordable only to the largest players available to a wide variety of companies.
Helping customers succeed
Modern FMCG companies want to stay at the forefront with their commercial capabilities. Our solutions help them grow their revenue profitably, drive category development, increase shopper loyalty, and enhance collaboration with their retailer partners.
“Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.”
Hanna Johansson
Director, Strategy & Insights,
Sinebrychoff
"We have been able to provide cutting edge analytics tools for our supplier partners ensuring their expertise is fully deployed in strategic product category development and in delivering superior customer experience to shoppers. Close supplier collaboration and shared data have been instrumental in long term market share growth."
Ari Akseli
President, Grocery Trade
Kesko
“The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results.”
Teemu Pitkänen
VP Sales Development
Atria
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