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Level up your success and improve category growth

Retail analytics platform for FMCG – brands and retailers

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Discover the opportunities and lead the growth in your segment

Take full advantage of sell-out data, shopper understanding and market insight in discovering business opportunities and managing your product categories more efficiently. A² Category Analytics is an advanced retail analytics platform for FMCG brands and retailers that fosters close collaboration and sharing of data. A² Category Analytics helps FMCG brands go beyond shoppers’ expectations while delivering successful promotions and improving business for both themselves and their key retailers.

A² Category Analytics for FMCG Brands

Discover opportunities, lead category growth and promote successfully.

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A² Category Analytics for Retailers

Share POS-data with your supplier partners to serve shoppers better and improve business for both.

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A² Assortment Planning for Retailers

Increase sales, profitability, and customer satisfaction with an optimal product mix.

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A² Category Analytics

Choose the winning path

The ingredients for winning in the changing grocery retail landscape include insight-led collaboration between FMCG brands and retailers, shared data, and shopper-centricity.


Gain all the relevant category insight

Spot the latest trends and changes in your category and segments. Discover business opportunities and growth potential. Develop category expertise and help your retailer make better decisions regarding assortment and space usage.

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Increase shopper understanding

Know your shoppers and how they behave. Make more efficient action plans with improved shopper understanding. Show retailers how your portfolio supports their target shopper strategy.

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Plan and execute your promotions effectively

Know which promotions work and which don't. See and compare promotional lifts and discover which campaigns have lasting effects. Plan the most suitable product mix for the retailer's promotions.

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We help our customers to succeed

Our customers have already taken the next step in data-driven category management and retailer collaboration. Our solution helps them exceed customer expectations, improve the effectiveness of marketing activations, and gain better business results.

“The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results.”

Teemu Pitkänen

VP Sales development

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“Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.”

Hanna Johansson

Director, Strategy & Insights

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“With the help of A² Category Analytics, we have been able to improve the guidance for our regional sales and enhance the store coverage for our top products.”

Tom Fagerlund

Sales Director

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Have a read

Latest from our blog

11 Mar 2021

The true impact of trade promotions – how to repeat success and learn from mistakes

Most of the time, analyzing the impact of trade promotions is anything but straightforward. Which is why it is often skipped, especially when analysis is performed solely with Excel. Repeating past promotions without giving much consideration to their actual success has beco...

30 Oct 2020

Employee Stories – Kalle, Software Designer

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? Depends on a day really, but if there's one thing I almost always certainly buy it's milk. No matter how much I buy milk, I'm always running out of it. Wh...

18 Aug 2020

Customer Case: Func Food Finland

Customer Case: Func Food Finland / FAST Sports Nutrition The product category of sports nutrition has been developing rapidly during past few years. Looking at last year’s sales within the K-group, the second largest grocery trade operator in Finland, the category has exp...