Drive growth with insights
Analyse² for FMCG Brands
Spot growth opportunities before your competitors do
Analyse² for FMCG Brands provides what you need to understand your market, drive your sales, succeed with your retailer partners, and grow your brands and categories. It is an end-to-end solution that consolidates data, handles analytical groundwork, and offers insights in easy-to-use tools with leading AI-generated analyses. Your team can focus on what matters.
Analyse² BI
Outpace your competition with a unified view of the market, your business, opportunities and threats.
- Market and competitor insights
- Sales analysis
- Assortment and pricing analysis
- Shopper insights
Analyse² AI
Automate tedious, recurring analyses and use actionable recommendations to improve your business.
- Agents that analyze 24/7
- Complete analyses w. conclusions
- Visualizations and presentations
- Recommended actions
- Works in conjunction with A² BI
Analyse² Trade Promotion
Manage your campaign calendar and maximize campaign ROI by planning and analyzing promotions effectively.
- Plan and optimize campaigns
- Identify tactics that work
- Measure promotion impact and lift
- Use AI-based forecasting models
introducing automated analysis for FMCG Brands
Analyse² AI
— from data to a growth plan in hours
Turn half a billion rows of data into a growth plan in hours, not weeks. Analyse² AI automates even complex analysis workflows, with AI agents running 24/7 to deliver complete analyses, conclusions, and recommended actions. Analyse² AI is not a chatbot or an assistant. It's a crew of artificial data engineers, analysts, designers, and report builders — each equipped with best-in-class tools and purpose-built for the FMCG vertical.
A² AI's agents help you to
- Understand market and market share changes
- Respond to shifts in the competitive landscape
- Uncover drivers of sales, demand and competition
- Identify sales opportunities and assortment improvements
- Flag underperforming products
- Build fact-based arguments for retailers
- Produce full analyses and slide decks overnight
Q2/2026
Free analyses and co-development for early access customers. If you are an A² BI customer or a trial customer, that could be you.
Q3/2026
Production deployments to early access customers start. Get the AI edge among the first.
Q4/2026
General availability and support for additional data sources and use cases. A² AI expands from Finland to the entire Nordics.
See what drives revenue and act on it
Market and competition
Understand market development, competitive situation and respond to opportunities and threats fast and effectively.
Categories and brands
Get in-depth understanding of each category, identify emerging trends, and evaluate the strengths and weaknesses of your brand portfolio.
Sales and distribution
Analyze your sales performance, identify sales opportunities, and develop fact-based arguments to effectively engage with retailers.
Assortments and pricing
Pinpoint gaps and opportunities in the existing assortments and identify underperforming items. See competitor price changes and correct your price position.
Strategy
Summarize key insights for executive overviews and ensure leaders can make informed decisions. Prepare strategy materials and group reporting.
Shoppers
See sales in different shopper segments and understand shopper KPIs and basket metrics to see what drives your performance.
Why leading brands choose Analyse²
We help our clients react to market changes and spot opportunities faster, combining cutting-edge technology with deep domain expertise to deliver unparalleled analytics solutions for the FMCG industry.
Easy to use
Intuitive and flexible interface designed for business users and analysts alike, simple for simple tasks and capable of deep analysis. NPS 60.
Unified data
Seamlessly integrate data from multiple sources into one comprehensive platform for complete market visibility.
AI-powered analytics
Leverage advanced generative AI and machine learning to uncover insights and create complete analyses automatically.
Actionable insights
Transform complex data into clear, actionable recommendations that drive business impact.
Helping customers succeed
Please contact our sales for more thorough reference cases of leading brands in the Nordics.
“Analyse² is the most functional, advanced and versatile solution for analyzing POS data and increasing market understanding in Finland.”
Anna Vahokoski
Category Development & Trade Marketing Manager
Eckes-Granini Finland Oy Ab
"With Analyse², we took a major leap in more modern and efficient way of working. Our decision-making gained data-driven clarity, speed, and transparency."
Mika Salmi
Senior Key Account Manager
Findus Finland Oy
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See how our solutions can improve your business
Join leading FMCG companies across the Nordics already using Analyse² to drive profitable growth and make data-driven decisions.