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Smart merchandising platform for retailers
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Today, shoppers are in charge. A² Merchandising Platform offers the tools you need to create a winning customer experience effectively. We have packaged relevant workflow, information management and retail analytics capabilities into an easy to use solution so that you can create the right product mix at the right price supported with the right promotional activity.
See our solutions
Increase sales, profitability and customer satisfaction with an optimal product mix
Share information with your supplier partners to improve business for all parties
Our solution allows you to control your business with budgets and goals, offers planning workflows from macro-level to item-level assortments and from campaign calendars to individual promoted items. It collects data from your existing systems and turns them into facts, forecasts and even recommended actions to ensure your decisions on assortments, pricing and campaigns hit the target.
Increased sales and margin with better, fact-based decisions
Improved management visibility and streamlined processes
Better merchandise strategies and follow- through on execution
Correctly localized assortments and targeted promotions
Our customers have already taken the next step in merchandise planning with the help of our solutions. They have improved their business results and gained internal process efficiencies while ensuring that they offer what the shoppers want
Increase in gross margins
Increase in sales
More assortment variants managed with the same team
Increase in customer loyalty
Retail is in the midst of a disruption. Shoppers have more information, choice and power than ever. Better merchandise and campaign planning is central to answer to this revolution, as the essential backbone of retail customer experience is created with product mix, price image and promotional activity.
Unfortunately, retailer tooling concentrates often more on late-stage process, e.g. replenishment and planograms. Planning is left with a hardly manageable mix of Excels and reporting tools. It is time to give planning the toolset it deserves and reap the benefits.
We offer a solution that covers managing all key aspects of your shopper marketing mix: product mix, price and promotions - support included
We deliver practical solutions that support natural merchandising workflow
Demand forecasting and decision recommendation engine for assortment, pricing and promo actions
We bring tooling that was previously affordable only for the largest players available to a wide variety of retailers
VP Grocery Division
17 Jan 2020
In today’s market place the level of collaboration between retail and CPG companies defines the winning path. Strong emerge of e-commerce, the role of omnichannel and importance of direct to consumers (D2C) strategies have rapidly changed the market structure also in grocery...
27 Dec 2019
When talking about the benefits of assortment optimization we usually focus on sales lift, enhanced profit and improved customer satisfaction but omit sustainability aspect. Yet assortment optimization is one of the key tools towards more sustainable retailing and going towa...
05 Dec 2019
Do you know what else your customers buy? To better understand, what your products and brand mean to your shoppers, you need to know what are those products that your consumers buy, when they are not buying your product. Do they go for a randomly c...
Ready to increase both your shopper satisfaction and your sales? Get in touch and let’s begin.
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