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Smart merchandising platform for retailers
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Today, shoppers are in charge. A² Merchandising Platform offers the tools you need to create a winning customer experience effectively. We have packaged relevant workflow, information management and retail analytics capabilities into an easy to use solution so that you can create the right product mix at the right price supported with the right promotional activity.
See our solutions
Increase sales, profitability and customer satisfaction with an optimal product mix
Share information with your supplier partners to improve business for all parties
Our solution allows you to control your business with budgets and goals, offers planning workflows from macro-level to item-level assortments and from campaign calendars to individual promoted items. It collects data from your existing systems and turns them into facts, forecasts and even recommended actions to ensure your decisions on assortments, pricing and campaigns hit the target.
Increased sales and margin with better, fact-based decisions
Improved management visibility and streamlined processes
Better merchandise strategies and follow- through on execution
Correctly localized assortments and targeted promotions
Our customers have already taken the next step in merchandise planning with the help of our solutions. They have improved their business results and gained internal process efficiencies while ensuring that they offer what the shoppers want
Increase in gross margins
Increase in sales
More assortment variants managed with the same team
Increase in customer loyalty
Retail is in the midst of a disruption. Shoppers have more information, choice and power than ever. Better merchandise and campaign planning is central to answer to this revolution, as the essential backbone of retail customer experience is created with product mix, price image and promotional activity.
Unfortunately, retailer tooling concentrates often more on late-stage process, e.g. replenishment and planograms. Planning is left with a hardly manageable mix of Excels and reporting tools. It is time to give planning the toolset it deserves and reap the benefits.
We offer a solution that covers managing all key aspects of your shopper marketing mix: product mix, price and promotions - support included
We deliver practical solutions that support natural merchandising workflow
Demand forecasting and decision recommendation engine for assortment, pricing and promo actions
We bring tooling that was previously affordable only for the largest players available to a wide variety of retailers
VP Grocery Division
17 Apr 2020
We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket?...
04 Mar 2020
Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. You try to make assortment decisions on chain level while balancing to meet the local needs and being ready to delist the sl...
24 Feb 2020
The first step in making sure your promotions are paying off and meeting their objectives is to get the analysis tools in use. The money that flow into promotions and different in-store marketing activations take a major share of consumer-packaged-goods ...
Ready to increase both your shopper satisfaction and your sales? Get in touch and let’s begin.
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