About us

Change in the retail industry is constant. We believe that success in this dynamic landscape requires improved commercial and analytical capabilities. For an FMCG company, this means being able to analyze, forecast and simulate data in order to grow profitably.

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We are on a mission to create profitable ways for FMCG companies to stand out.

Delivering data-driven solutions for the industry since 2004

It all started from the idea that we wanted to provide FMCG companies with better category insights and smarter tools so they could more easily make data-driven decisions that lead to better business. The product offering has taken a giant leap during these years and we now provide cutting-edge solutions for the whole value chain.

Extensive industry experience

We deliver effective and practical solutions designed by people who have walked in your shoes. Our people have worked for FMCG brands or retailers, or have spent more than a decade developing solutions for your industry. In some cases they have done both.

Solving complex challenges for leading FMCG companies

Our approach is based on a rigorous, customer-centric R&D process using pilot programs, user testing and co-development with our customers.

Over a decade of AI-powered retail analytics

We are pioneers in applying AI and machine learning to retail analytics. Today, our capabilities are further enhanced with modern AI and language models, enabling smarter forecasting, clearer insights, and more actionable recommendations—so your team can focus on decisions that drive real impact.

Our offering today

Our solutions empower companies to grow their revenue profitably, develop product categories according to shopper demand, outperform their competition with better assortments, and run more effective promotions and successful product launches. We also offer our customers a vast selection of services – from business-process consultancy to operating-model development.

The team

We employ over 20 people experienced in technology, AI, data analytics and retailing. We solve complex problems for world- leading brands and enable them to stay at the fore front with their commercial capabilities. We are very proud of our solutions and the impact we have on shaping the future of the FMCG industry.

Join our team
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Management team

Janne Anttila
Janne Anttila
Founding Partner & CEO
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Jussi Autere
Jussi Autere
Chief Product Officer
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Antti Halko
Antti Halko
Chief Technology Officer
LinkedIn
Elina Rajanen
Elina Rajanen
Vice President, RGM Solutions
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Juhani Nummi
Juhani Nummi
Vice President, Business Development
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Timo Heiskanen
Timo Heiskanen
Director, Trade Services Finland
LinkedIn

Voice your concerns

Report concerns, law violations, incidents, or grave issues anonymously through our whistleblower form. Ensure we are maintaining our commitment to transparency and accountability.

Whistleblower form

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See how our 
solutions can improve your business

Join leading FMCG companies across the Nordics already using Analyse² to drive profitable growth and make data-driven decisions.

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