Articles

The ingredients to win in the changing grocery retail landscape include insight-led collaboration, shared data and consumer centricity.

When talking about the benefits of assortment optimization we usually focus on sales lift, enhanced profit and improved customer satisfaction but omit the sustainability aspect. Yet assortment optimization is one of the key tools towards more sustainable retailing and moving towards 2020, sustainability should be in the core of every retailer’s strategy.

In order to gain a better insight into what your products and brands to mean to your shoppers, you need to know what products they are purchasing from other brands outside of your own.

The majority of retailers run thousands of promotions every year and promotional planning takes the majority of the retailer’s resources compared to other core activities. Yet, only a small percentage of retailers have a good insight into which promotions are the most effective and why.

Analytics is fun. It can be especially fun when you find a method, data, or mathematical structure that reveals a treasure trove of new or improved use cases which you can then start exploring. Recently, the source of our treasure trove has been incrementality.

Our breakfast seminar offered insights for more successful product launches in late September. Three seminar speakers, Ville Tolvanen (CEO, Digitalist Group & Network), Sirpa Koppinen-Lindström (Sales Director, Kesko Oyj PT) and Juha Vesanto (Director Analytics, Analyse²) shared their views about importance of business intelligence and shared information.