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Learn what our customers have to say

Our customers have already taken the next step in data-driven category management. We have provided them with tools for discovering emerging trends, reacting early to changes, knowing their shoppers better, planning wiser activations, and making better recommendations to retailer.

We are committed to delivering our customers value in terms of increased turnover, profit growth, better promotions, stronger collaboration with key retailers and a clearer view on their shoppers' profiles. Learn what other FMCG brands have to say about the business impact of using our solutions:

“Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.”

Hanna Johansson

Director, Strategy & Insights

"Our achieved market leadership and the impact of our products on the overall segment growth has been easy to demonstrate, which provides great support when negotiating with the retail."

Sanna Mäkinen

Key Account Manager

Read the case

“With the help of A² Category Analytics, we have been able to improve the guidance for our regional sales and enhance the store coverage for our top products.”

Tom Fagerlund

Sales Director

“The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results.”

Teemu Pitkänen

VP Sales development

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Latest from our blog

11 Mar 2021

The true impact of trade promotions – how to repeat success and learn from mistakes

Most of the time, analyzing the impact of trade promotions is anything but straightforward. Which is why it is often skipped, especially when analysis is performed solely with Excel. Repeating past promotions without giving much consideration to their actual success has beco...

30 Oct 2020

Employee Stories – Kalle, Software Designer

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? Depends on a day really, but if there's one thing I almost always certainly buy it's milk. No matter how much I buy milk, I'm always running out of it. Wh...

18 Aug 2020

Customer Case: Func Food Finland

Customer Case: Func Food Finland / FAST Sports Nutrition The product category of sports nutrition has been developing rapidly during past few years. Looking at last year’s sales within the K-group, the second largest grocery trade operator in Finland, the category has exp...