Top FMCG brands trust A² solutions
Learn what our customers have to say
Our customers have already taken the next step in data-driven category management. We have provided them with tools for discovering emerging trends, reacting early to changes, knowing their shoppers better, planning wiser activations, and making better recommendations to retailer.
We are committed to delivering our customers value in terms of increased turnover, profit growth, better promotions, stronger collaboration with key retailers and a clearer view on their shoppers' profiles. Learn what other FMCG brands have to say about the business impact of using our solutions:
“Our understanding of shopper behavior has increased and we understand the success factors of brand activations much better. This enables us to build value for our business as well as for our customers.”
Director, Strategy & Insights
“The effectiveness of our national and regional campaigns is important to us. With A² Category Analytics we have been able to efficiently evaluate and analyze our activations, and thus improve the results.”
VP Sales development
“With the help of A² Category Analytics, we have been able to improve the guidance for our regional sales and enhance the store coverage for our top products.”
Have a read
Latest from our blog
31 Jul 2020
A² Category Analytics and data driven approach in retailer cooperation brought fivefold increase in ice cream sales
A² Category Analytics solution and joint action planning with Analyse² help a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop to the next level. After a highly effective pilot in ice cream category, the FMCG co...
17 Apr 2020
Employee Stories – Ergo, Sales and Account Manager for Estonia
We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? It has a lot of fruits and fresh vegetables, chicken and some plant-based milk. Sometimes I also buy Spanish cured meat like chorizo. I like Italian and Sp...
04 Mar 2020
Assortment classes enhance efficiency in planning and localizing store level assortments
Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. You try to make assortment decisions on chain level while balancing to meet the local needs and being ready to delist the sl...