Fazer Denmark Chooses Analyse² as their Provider for Trade Promotion Insight and Planning Tools
.jpg)
Fazer Denmark Chooses Analyse² as their Provider for Trade Promotion Insight and Planning Tools
Fazer Denmark, a challenger in the Danish confectionery category, will partner with Analyse² to improve the effectiveness and profitability of their promotions. A² Trade Promotion will be the single source of truth for all promotional information at Fazer, providing intelligent support for all phases of their promotion process.
“Due to high inflation levels, our focus has been shifting from optimizing sales growth to optimizing net profits. A² Trade Promotion allows us to review promotion profitability at each step of the process; from promotion strategy to promotion planning all the way to the post event analysis. Transparency on promotion profitability, promotion dashboards and the advanced analytics of A² Trade Promotion help our key account managers to make the right decisions on which promotions to propose to our retailers. In my role as the country manager, I value having transparency on all upcoming promotions as well as promotion results in a single place across all the different retailers.” -Hans Christian Ulrich, Country Director, Fazer Denmark
.jpg)
Grocery retail has faced many megatrends during recent years, that have impacted the value chain from manufacturing to shopper behaviour. Being able to react quickly to market changes is vital in securing margins as well as maintaining good customer relations.
Careful consideration and a thorough business test preceded the decision to implement A² Trade Promotion. During the test period, A² Trade Promotion AI was taught with Fazer data from the Salling Group promotions. Analyse² consultants helped the Fazer team to identify where to allocate more money and where to cut down on investments. Joint promotion planning sessions were held to simulate and optimize future promotions.
The next step in the collaboration will be the implementation of A² Trade Promotion across different brands and chains during 2023.
With brands such as Karl Fazer, Dumle, Tyrkisk Peber, Skolekridt, Marianne, Fazermint, and Tutti Frutti, Fazer is bringing Northern magic to Denmark.