Increase sales and profitability with an optimal product mix

Assortment planning and optimization for retailers

Manage and optimize assortments

Your product mix is the cornerstone of your retail concept. A² Assortment Planning for FMCG ensures you meet your shopper demand according to your strategy. Drive process with goals and budgets. Manage your macro-level product mix, create category assortment strategies, and plan item-level assortments accordingly. Localize assortments to answer to different shopper demand in different stores. Optimize assortments to understand which items just cannibalize others and which increase total category sales. With A² Pricing, you can integrate life-cycle pricing into the same solution.

Improve your business

Improve the quality of your assortment decisions as well as the efficiency and manageability of your business.

Increased sales and margin

Increased sales and margin through better assortment decisions

Correctly localized assortments

Improved category expertise which saves time and money

More satisfied and loyal shoppers

Increased shopper satisfaction through improved shopper insights

More shopper needs covered with the same SKUs

More efficient activations and successful product launches

Better control

Better control of business budgets and merchandising execution

Improved transparency

Formalized, transparent buying and better purchase power

Enhanced processes

Improved management visibility and streamlined processes

Improved efficiency and accuracy

Less data entry and manual work creating fewer errors

"The assortment is not just suitable anymore, we are hitting right in the target."

Ari Akseli

President, Grocery Division

Kesko

Solution for the whole process

Macro-level product mix

Category assortment strategy

Item-level assortment planning

Pricing

Purchase plan and volume estimates

Visual merchandising and store guidelines

In-session adjustments and markdown

MACRO-LEVEL PRODUCT MIX

Meet the shopper demand with better assortment strategies

Serving your shoppers with a great product mix starts from the correct allocation of floor space to different merchandise categories. Group stores into category specific clusters according to their customer demand and size. Allocate appropriate space to each category in each cluster.

Continue to assortment category strategies that ensure that each category answers to the wants and needs of your shoppers. Define the assortment width and assortment structure for each store cluster in each category/ brand considering shopper demand, your store concept, market trends, sales targets & budgets, and €/m².

ITEM-LEVEL ASSORTMENT AND PRICING

Execute your assortment strategies with items that delight your shoppers

Choose the correct items for maximum sales and shopper satisfaction considering the assortment strategy and available space. Demand forecasts and assortment listing/delisting recommendations help you decide the correct items and the right store coverage.

The A² Pricing add-on module lets you price items for the correct price image, competitive position and maximum profit. Enjoy the convenience of pricing in the same solution you use to plan assortments.

ASSORTMENT OPTIMIZATION

Maximize total sales and profit

Optimize your product mix to maximize results and improve shopper satisfaction. Just choose your target and Analyse² Assortment Planning helps you find the best combination of products using state of the art assortment analytics. Serve a wider variety of shopper needs with the same number of SKUs and minimize sales cannibalization.

SPACE-AWARE ASSORTMENT PLANNING

Use shelf space efficiently

Get maximum space productivity out of every square meter of shelf space. Ensure visibility, appropriate shelf inventories and avoid out-of-stock situations. A² Assortment Planning helps you plan within the constraints of your space and suggests how many facings to give to SKUs. Integration to space management tools allows you to use these insights during planogramming.

COMPLEMENTING ADD-ONS

A² Campaign Planning and A² Pricing

Increase efficiency and manage your campaigns and pricing within one solution by adding A² Campaign Planning and A² Pricing.

Maximize return on your promotional spending

Strengthen the collaboration between merchandising and marketing. Manage the big picture with the campaign calendar and plan your media mix. Set the themes and goals of your campaigns and select the promoted items and pricing logic for maximum lift. Buy according to volume estimates and take vendor funding into account. Integrate A² Campaign Planning with A² Assortment Planning to ensure promotional plans and buying are integrated.

Improve profits and price image by pricing effectively

A² Pricing is an add-on to A² Assortment Planning that offers you lifecycle pricing functionality conveniently in the same solution – from initial pricing during planning to in-season markdown. A² Pricing helps you protect your margin and improve your pricing efficiency with pricing rules, role-based pricing, markdown optimization and market-price information.

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