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A² Assortment Planning for Retailers

Increase sales, profitability and shopper satisfaction with an optimal product mix

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Who is it for?

Food and Grocery


Health & Beauty


Manage and optimize assortments

Your product mix is the cornerstone of your retail concept. Analyse² Assortment Planning for FMCG ensures you meet your shopper demand according to your strategy. Drive process with goals and budgets. Manage macro-level product mix, create category assortment strategies and plan item-level assortments accordingly. Localize assortments to answer to different shopper demand in different stores. Optimize assortments understanding which items just cannibalize others and which increase total category sales. With A² Pricing, you can integrate life-cycle pricing to the same solution.

Improve the quality of your assortment decisions

Increased sales and margin

Correctly localized assortments

More satisfied and loyal shoppers

More shopper needs covered with the same number of SKUs

Improve the efficiency and manageability of your business

Better control of business, budgets and merchandising execution

Formalized, transparent buying and better purchase power

Improved management visibility and streamlined processes

Less data entry and manual work, fewer errors

“The assortment is not just suitable anymore, we are hitting right in the target.”

Ari Akseli

VP Grocery Division


Solution for the whole process

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Macro-level product mix

Category demand modeling for space allocation

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Category assortment strategy

Subcategory and brand demand modeling for assortment width and depth decisions

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Item-level assortment planning

Item-level demand forecasting and assortment optimization w. cannibalization

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Price optimization and price elasticity

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Purchase plan and volume estimates

Item-level demand forecasting and inventory optimization

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Visual merchan-dising and store guidelines

Item-level space optimization with facings, shelf inventory and visual minimum

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In-season adjustments and markdown

Markdown optimization with timing and price scaling

Macro-level product mix

Meet the shopper demand with better assortment strategies

Serving your shoppers with a great product mix starts from the correct allocation of floor space to different merchandise categories. Group stores into category specific clusters according to their customer demand and size. Allocate appropriate space to each category in each cluster.

Continue to assortment category strategies that ensure that each category answers to the wants and needs of your shoppers. Define the assortment width and assortment structure for each store cluster in each category/ brand considering shopper demand, your store concept, market trends, sales targets & budgets and €/m².

Item-level assortment and pricing

Execute your assortment strategies with items that delight your shoppers

Choose correct items for maximum sales and shopper satisfaction considering the assortment strategy and available space. Demand forecasts and assortment listing/delisting recommendations help you decide the correct items and store coverage.

Analyse² Pricing add-on module lets you price items for correct price image, competitive position and max. profit. Enjoy the convenience of pricing in the same solution you use to plan assortments.

Assortment optimization

Maximize total sales and profit

Optimize your product mix to maximize results and improve shopper satisfaction. Just choose your target and Analyse² Assortment Planning helps you find the best combination of products using state of the art assortment analytics. Serve a wider variety of shopper needs with the same number of SKUs and minimize sales cannibalization.    

Space-aware assortment planning

Use shelf space efficiently

Get maximum space productivity out of every square meter of shelf space. Ensure visibility, appropriate shelf inventories and avoid out-of-stock. Analyse² Assortment Planning helps you plan within the constraints of your space and suggests how many facings to give to SKUs. Integration to space management tools allows you to use these insights during planogramming.


Bring in campaign and pricing decisions

Increase efficiency and also manage your campaigns and pricing within one solution by adding A² Campaing Planning and A² Pricing.

A² Campaign Planning

Maximize returns of your promotional spending

Strengthen the collaboration between merchandising and marketing.
Manage the big picture with the campaign calendar and plan your media mix. Set the themes and goals of your campaigns and select the promoted items and pricing logic for maximum lift. Buy according to volume estimates and take into account vendor funding. Integrate A² Campaign Planning with A² Assortment Planning to ensure promotional plans and buying are integrated.

Higher campaign lifts

Better collaboration between marketing and merchandising

Improved management visibility and processes

More satisfied and loyal shoppers

A² Pricing

Improve profits and price image by pricing effectively

A² Pricing is an add-on to A² Assortment Planning that offers you pricing functionality conveniently in the same solution, covering life-cycle pricing from initial pricing during planning to in-season markdown. A² Pricing helps you protect your margin and improve your pricing efficiency with pricing rules, role-based pricing, markdown optimization and market price information.

Increased profitability and competitiveness

Better price image, more satisfied shoppers

Efficient pricing and faster reaction to competitor actions

Better visibility to and ability to forecast margin