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Plan and optimize trade promotions that best fit your goals and customers' needs.
Solution designed for you and your teams
Discover promotion strategies that will bring the best return on your company's marketing investment.
Gain 360 view to your promotions and allocate your trade spend for maximum impact.
Maximize the return on your trade spend
Discover promotion strategies that drive the best return on your company’s trade promotion investment. Learn which chains and brands give you the highest sales lift and what are the best performing types for each chain.
Increase the sales and profitability of your promotions
Plan and optimize trade promotions that best fit your goals and your customers’ needs. Uncover the best price points and campaign mechanisms for your future campaigns.
Discover and apply the most efficient promotion tactics
Gain a 360° view of your promotions and allocate your trade spend for maximum impact. Compare your previous promotions by spaces, types, brands, and chains.
The trade promotion platform that has it all
Make data-driven decisions
Compare the lift and ROI for different types of promotions and see what really works. Make informed decisions and define your promotion strategy accordingly.
Forecast
promotional lift
Machine learning improves accuracy in forecasting and allows you to take into account trends, seasonality and past promotions.
Understand the true impact of your promotions
Advanced baseline modeling enables you to measure the effectiveness of your trade promotions. Ensure that you make the right decisions with ease using our relevant insights and KPI’s.
Your data all in the same
place
Optimize the use of your data assets as A² Trade Promotion combines your data from different sources into an overall view on past promotions.
Customer case
Thriving together
We have a strong company culture based on trust, a high-level of autonomy, teamwork and a flat hierarchy. We work hard to reach our shared goals and celebrate successes, both big and small. We are inspired by our colleagues, customers and consumers. We love to be challenged and we have a constant drive to learn more.
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Customer case RAISIO
Harnessing Data and Analytics to Improve Profitability
Utilizing data and analytics more efficiently to improve return on trade promotion investment and transparency across the company.
Raisio
"We see commercial value in harnessing and utilizing data and analytics in new ways, and A² Trade Promotion is expected to further improve our commercial plans going forward."
Lejos
"A² Trade Promotion will help us prioritize between alternative activations and identify the promotion mixes that provide us with the best and most profitable outcomes."
Customer case LEJOS
Using Cutting-Edge Data Analytics to Drive Growth
Taking advantage of data analytics in promotional planning and analysis helps Lejos to drive profitable growth and elevate their shoppers’ in-store experience.
Ready to learn more about A² Trade Promotion?
Leave your details and we’ll set up a demo meeting with you! In the meeting, our experts will show you how you can take the most out of your existing data sources and start optimizing your promotion strategy with A² Trade Promotion.