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11.3.2021

The true impact of trade promotions – how to repeat success and learn from mistakes

Most of the time, analyzing the impact of trade promotions is anything but straightforward. Which is why it is often skipped, especially when analysis is performed solely with Excel. Repeati...

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30.10.2020

Employee Stories – Kalle, Software Designer

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? Depends on a day really, but if there's one thing I almost always cert...

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18.8.2020

Customer Case: Func Food Finland

Customer Case: Func Food Finland / FAST Sports Nutrition The product category of sports nutrition has been developing rapidly during past few years. Looking at last year’s sales within th...

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31.7.2020

A² Category Analytics and data driven approach in retailer cooperation brought fivefold increase in ice cream sales

A² Category Analytics solution and joint action planning with Analyse² help a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop...

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17.4.2020

Employee Stories – Ergo, Sales and Account Manager for Estonia

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? It has a lot of fruits and fresh vegetables, chicken and some plant-ba...

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4.3.2020

Assortment classes enhance efficiency in planning and localizing store level assortments

Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. You try to make assortment decisions on...

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24.2.2020

Hey promo, show me the money!

The first step in making sure your promotions are paying off and meeting their objectives is to get the analysis tools in use.  The money that flow into promotions and different in-store ...

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17.1.2020

Lead and win with insight-led collaboration, shared data and consumer centricity

The ingredients to win in the changing grocery retail landscape include insight-led collaboration, shared data and consumer centricity. In today’s market place the level of collaboration ...

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27.12.2019

Assortment optimization plays an important role in sustainable retailing

When talking about the benefits of assortment optimization we usually focus on sales lift, enhanced profit and improved customer satisfaction but omit sustainability aspect. Yet assortment o...

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5.12.2019

Do you know what else your customers buy?

Do you know what else your customers buy? To better understand, what your products and brand mean to your shoppers, you need to know what are those products that your consumers buy, when th...