18.8.2020
Customer Case: Func Food Finland
Customer Case: Func Food Finland / FAST Sports Nutrition The product category of sports nutrition has been developing rapidly during past few years. Looking at last year’s sales within th...
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31.7.2020
A² Category Analytics and data driven approach in retailer cooperation brought fivefold increase in ice cream sales
A² Category Analytics solution and joint action planning with Analyse² help a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop...
17.4.2020
Employee Stories – Ergo, Sales and Account Manager for Estonia
We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? It has a lot of fruits and fresh vegetables, chicken and some plant-ba...
4.3.2020
Assortment classes enhance efficiency in planning and localizing store level assortments
Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. You try to make assortment decisions on...
24.2.2020
Hey promo, show me the money!
The first step in making sure your promotions are paying off and meeting their objectives is to get the analysis tools in use. The money that flow into promotions and different in-store ...
17.1.2020
Lead and win with insight-led collaboration, shared data and consumer centricity
The ingredients to win in the changing grocery retail landscape include insight-led collaboration, shared data and consumer centricity. In today’s market place the level of collaboration ...
27.12.2019
Assortment optimization plays an important role in sustainable retailing
When talking about the benefits of assortment optimization we usually focus on sales lift, enhanced profit and improved customer satisfaction but omit sustainability aspect. Yet assortment o...
5.12.2019
Do you know what else your customers buy?
Do you know what else your customers buy? To better understand, what your products and brand mean to your shoppers, you need to know what are those products that your consumers buy, when th...
2.9.2019
Portuguese retail chain DeBORLA prepares for growth with Analyse² Assortment Planning solution
With A² Assortment Planning, DeBORLA aims to better match the assortment with customers’ preferences. DeBORLA is a Portuguese non-food retailer with a turnover of 55M€, an o...
29.8.2019
Employee Stories – Satu, Software Team Lead
We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? I’m probably pushing a car shaped shopping trolley with a kid in it. W...
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