A² Category Analytics solution and joint action planning with Analyse² help a leading international FMCG company to take category management and cooperation with Estonia’s market leader Coop...

Managing product assortments for hundreds of stores that belong to different chains and have different store profiles is anything but straightforward. You try to make assortment decisions on...

The ingredients to win in the changing grocery retail landscape include insight-led collaboration, shared data and consumer centricity. In today’s market place the level of collaboration ...

Do you know what else your customers buy? To better understand, what your products and brand mean to your shoppers, you need to know what are those products that your consumers buy, when th...

We deep dive into the lives of our Analyse² employees in this series of blog posts. What's in your shopping basket? I’m probably pushing a car shaped shopping trolley with a kid in it. W...